Health Communication is a multidisciplinary field with the objective to share public health information to multiple audiences. The goals of public health communication is to influence, engage, and support individuals, communities, health professionals, special groups, policy makers and the public to champion, introduce, adopt, or sustain a behavior, practice, or policy that will ultimately improve health outcomes.
Note: The textbooks listed here were used in the previous session and may change with the current offering of the course. Please obtain your most current text information from the Concordia Course Management System (CCMS) once you are registered in the course.
PHSC 620: Public Health Communication: From Theory to Practice (1.5 credit)
Students develop an in-depth understanding of current health communication theories as well as the approaches and action areas of public health communication. Contextual issues including cultural, geographic, socioeconomic, ethnic, age and gender will be addressed. The theories are extended to the planning, implementation and evaluation of communication strategies.
Textbook: Health Communication: From Theory to Practice
Author: Renata Schiavo
ISBN: 978-0-7879-8205-8 Published 2007
PHSC 621: Public Health Communication: Becoming a Knowledge Broker (1.5 credit)
Knowledge Translation is defined by the Canadian Institutes of Health Research (CIHR) as a dynamic and iterative process that includes the synthesis, dissemination, exchange and ethically sound application of knowledge to improve health. Students will become familiar with the knowledge-to-action framework. Applying the knowledge-to-action cycle, students will learn the skills of knowledge brokering-bridging the gaps between research, policy, and decision making in Public Health.
Textbook: None required
PHSC 623: Public Health Advocacy (1.5 credit)
Public Health Advocacy is defined as the process by which the actions of individuals or groups attempt to bring about social and or organizational change on behalf of a particular health goal, program, interest, or population.
Textbook: None required
PHSC 624: Community Engagement in Public Health (1.5 credit)
Community engagement refers to the process of getting communities involved in decisions that affect them. Collaborative work between the public health professional and the community is essential in promoting health and preventing disease.
Textbook: Coalitions and Partnerships in Community Health
Author: Frances Dunn Butterfoss
ISBN: 978-0-7879-8785-5 Published 2007
PHSC 627: Strategic Risk Communication in Public Health (1.5 credit)
Risk communication involves the two-way exchange of information between interested parties in order to make decisions about how to best manage risk. Risk communication can occur in many forms, from providing information to target audiences (primarily one-way) to highly interactive stakeholder engagement and citizen dialogue (two-way).
Textbook: Risk Communication and Public Health
Author: Peter Bennett
ISBN 9780199562848 Published 2010
PHSC 628: Social and Behavioural Change for Public Health (1.5 credit)
Theories of health behaviour identify the targets for change and the methods for accomplishing these changes. Theories also inform the evaluation of change efforts by helping to identify the outcomes to be measured, as well as the timing and methods of study to be used.
Textbook: Health Behaviour and Health Education: Theory, Research, and Practice (4th edition)
Author: Karen Glanz, Barbara K. Rimer and K. Viswanath
ISBN-978-0-7879-9614-7 Published 2008